Led end-to-end creative and production process for Oiselle’s spring 2025 and 2026 campaigns. From concept and location scouting to on-set direction. Managed a small cross-functional team and oversaw model selection, outfits, shot lists, and visual storytelling to ensure alignment with brand and seasonal marketing objectives. Final imagery powered creative across web, email, paid ads, e-commerce, and social channels.

Art direction, concept, production, styling and model direction, asset strategy, and videography.

Photos by David Oh

Oiselle is a women’s running brand built on movement, community, and confidence.

Spring 25 imagery reflects that balance through light, natural texture, and honest motion, framing real women in real moments with warmth and ease. An authentic visual story of the everyday woman, renewal, and forward momentum.

Spring 26 imagery focuses on the work: real athletes in motion, pushing through effort with determination and focus. Strength, perseverance, and the honest intensity of training. A visual story of commitment, progress, and showing up for the challenge.