Led end-to-end creative and production process for Oiselle’s spring ’25 campaign. From concept and location scouting to on-set direction. Managed a cross-functional team of four and oversaw model selection, outfits, shot lists, and visual storytelling to ensure alignment with brand and seasonal marketing objectives. Final imagery powered creative across web, email, paid ads, e-commerce, and social channels.

Art direction, concept, production, styling and model direction, asset strategy, and videography.

Photos by David Oh

Oiselle is a women’s running brand built on movement, community, and confidence. The Spring ’25 imagery reflects that balance through light, natural texture, and honest motion, framing real women in real moments with warmth and ease. An authentic visual story of the everyday woman, renewal, and forward momentum.